Hey there! I’m Malena, a passionate UX Researcher who loves uncovering the hidden stories within data and transforming them into impactful user experiences.
My Strengths:
Empathy: I connect deeply with users, ensuring their needs and experiences are at the forefront of every project.
Problem Solver: I love tackling complex challenges and finding innovative solutions that drive meaningful change.
Cross-Industry Expertise: My diverse experience allows me to bring valuable insights and strategies across various sectors.
Insight Translator: I excel at translating research findings into clear, actionable insights for different audiences, ensuring everyone from designers to executives understands and values the data.
A Few Fun Facts:
Executive Producer: I’m the executive producer of a food documentary, a unique film about food, society, and culture on the island of Cuba.
Barbecue Enthusiast: I once owned a barbecue sauce company called Mr. Porkatarian, bringing delicious flavors to BBQ enthusiasts.
Family time is my favorite time! I love spending quality moments with my loved ones and creating memories that last a lifetime.
My approach
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I am committed to conducting thorough and meticulous research using mixed methods. My goal is to uncover deep user insights that drive meaningful product decisions. I employ various research techniques, including in-depth interviews, usability studies, surveys, and A/B testing, ensuring that our findings are robust and actionable.
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Leading a team of researchers is one of my passions. I focus on attracting, retaining, and developing top talent, fostering an inclusive and collaborative environment. By providing continuous coaching and mentorship, I ensure that my team members excel in their roles and contribute effectively to our collective goals.
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In fast-paced, high-growth environments, managing priorities is crucial. I excel at planning and prioritizing research activities to align with business objectives and product development cycles. By balancing immediate needs with long-term strategic goals, I ensure that our research efforts have the maximum impact.
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II believe in making research accessible to all stakeholders. By democratizing research insights, I empower cross-functional teams to make informed, data-driven decisions. I achieve this by developing comprehensive research repositories, providing easy-to-understand reports, and facilitating workshops and master classes that disseminate key findings across the organization.
